Employee buy in for your marketing campaign is essential. It doesn’t matter whether you have one employee or thousands. The following example will show you how quickly an employee can lose the sale for your company. After you apply the scenario to what you produce, sell or service take advantage of the four tips to engaging your employees. Create a holistic marketing strategy that works. Don’t be like the following…no sale…
In the store you find a clerk and casually say “My computer is running slow is that something you guys can help me with?”
The clerk looks wide eyed and says “I don’t think so.”
Most customers would leave right there. But you, kindly mention that their advertising says otherwise and he gets a manager. The manager agrees yes they do work on computers. “Yea, we say we do that. I haven’t tried it. Bring it in and we’ll send it out. Oh and tell me how it works. I service mine at WQ. It’s near my house.”
Are you now inspired to bring them your device? Many potential customers would have stopped at the clerk and not tried to find out more. Either way despite great marketing some other company is going to get the business.
Don’t let this be your company! Be sure your employees buy in to your marketing campaigns by following these tips!
1. Train all of your employees on all of your services and or products. They need to know that YES – you do carry that or do that. They need to know who to contact for more information. They can’t sell it if they don’t know about it.
2. Entice your employees to try the product or services. They are your front line and should know firsthand the quality. Purchase decisions are often made from the testimonial of a sales person or knowledgeable employee. How often does a waiter get asked what their favorites are?
3. Bonuses and contests are often used to get employees excited about a product or service. It can be a simple prize of “take an afternoon off” to an appreciation gift certificate.
4.Small businesses might wish to engage their employees in coming up with creative marketing ideas. Ask employees to give input on a new logo or to be part of a commercial shoot. (Remember leave the details and the acting to the professionals. The professionals can tweak it and make your marketing campaign look good.)
Employee buy in will help reinforce your marketing campaign. It is often overlooked but can be an enormously effective tool to generating greater sales and profits.