Get Employee Buy In for Your Marketing Campaigns or Loose Business
Employee buy in for your marketing campaign is essential. It doesn’t matter whether you have one employee or thousands. The following example will show you how quickly an employee can lose the sale for your company. After you apply the scenario to what you produce, sell or service take advantage of the four tips to engaging your employees. Create a holistic marketing strategy that works. Don’t be like the following…no sale… In the store you find a clerk and casually say “My computer is running slow is that something you guys can help me with?” The clerk looks wide eyed...
Read MoreWhen Does a Product Become a Brand?
When Does a Product Become a Brand? It becomes a brand the moment a consistent branding strategy is set in place and people begin to make the connections. A brand is not as elusive as you might think. A brand is a consistent message that is triggered in a consumer’s or client’s mind. Every time they see or hear x they think y. In a way it is basic Pavlovian Theory. Think of the most common examples: the golden arches — McDonalds. Mouse ears — Disney… the red dartboard—Target. The list goes on. The concept can be translated into a logo, a song, a saying...
Read MoreWhat’s in a Sales Kit?
As your sales team reaches out to potential new clients, it is vital that they are armed with compelling materials that reinforce your unique value and benefits to customers. Following are the materials we recommend developing for the sales team. Custom letter of introduction targeted at specific industries This is often the first thing a potential new client will see. It is what prompts them to consider your company as a supplier. A well-written letter of introduction can help open doors for your sales team. Business Cards Business cards are one of the most basic yet essential tools to any...
Read MoreAre you communicating your Unique Value Proposition (UVP)?
The purpose of developing your message and leveraging your UVP is to explain to your customers how your unique products and services add value them. It is critical that it carefully defines: (1) Who you are (2) What you do, and most important (3) HOW you can help their business. The right messaging will drive business to your door (via the corresponding vehicle (i.e. from a search engine to your web site to an email lead)) for your sales team to...
Read MoreWhat’s the difference between a Media Plan and a Marketing Plan?
Most companies and organizations make the mistake of thinking just because they’ve created a Media Plan that they’ve got a Marketing Plan. That’s a very false assumption. A media plan is a component of the Marketing Plan. It is designed to specify which media tools or outlets (e.g. Television -> Local ABC affiliate) is best to communicate to your target audience. A Marketing Plan is quite different. It’s purpose is to provide the strategy to selling your product or service to your customer. Moreover, it has several key components — one of which is the...
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