Key to Earned Media and More Customers
What is the key to getting more customers? Earned Media- what then is earned media? Michael Tasner (the Huffingtonpost) recently wrote: Social Influence: How ‘Friends of Friends’ Are Key to Earned Media … When a brand posts content and a fan likes or retweets it, it’s not just giving an increase to the company ego, it’s providing a huge boost to their visibility. Continuing with the Market Force survey, 81 percent of U.S. respondents said that posts from their friends had a direct impact on their purchase decision, while 80 percent of them stated that they...
Read MorePost Your Events
Keeping up to all the new things on social media can be mind boggling! But it is an inexpensive and fantastic tool when it comes to advertising especially events. Do you have a grand opening coming up? Hosting a workshop? Perhaps you are a corporate sponsor of Brat Fry for a local nonprofit. What ever the event. Take the time to put it into your social networks. When you roll out the red carpet, you want a crowd to be waiting to get in! Google+ has just added an event posting feature. You can send invitations, upload pictures and share both before during and after the event with...
Read More3 Ways to Handle Stress
Everyone has stressful situations come up in their lives. For some it is a daily routine, for others it is an occasion or event that brings on the feelings of stress. Stress has been called the number one killer. It adds to high blood sugar and high blood pressure. It exacerbates a number of diseases including, it is believed, cancer. Stress is in our heads, it is our thoughts that create feelings of anxiety and tension. Stress theory holds that to relieve stress there are multiple techniques. Here are three. Turn the corners of your mouth up. Creating a smile triggers the immediate...
Read MoreWhat’s in a Sales Kit?
As your sales team reaches out to potential new clients, it is vital that they are armed with compelling materials that reinforce your unique value and benefits to customers. Following are the materials we recommend developing for the sales team. Custom letter of introduction targeted at specific industries This is often the first thing a potential new client will see. It is what prompts them to consider your company as a supplier. A well-written letter of introduction can help open doors for your sales team. Business Cards Business cards are one of the most basic yet essential tools to any...
Read MoreAre you communicating your Unique Value Proposition (UVP)?
The purpose of developing your message and leveraging your UVP is to explain to your customers how your unique products and services add value them. It is critical that it carefully defines: (1) Who you are (2) What you do, and most important (3) HOW you can help their business. The right messaging will drive business to your door (via the corresponding vehicle (i.e. from a search engine to your web site to an email lead)) for your sales team to...
Read More