Customer Databases – using, not abusing them
If you’ve been in business a number of years, you should have a database of your customers. In fact, you should have software that’s tracked all their purchases, contacts, and requests. Now, they may not be all your best customers, but it’s a list that can be used with other communication tools none-the-less. If you don’t have a list, you can purchase one or more. However, make sure you’ve done your homework or marketing plan first. When you do, you should have a full demographic and economic profile of your ideal target client. Then, you can go “happy hunting” or...
Read MoreDo I really need a Marketing Plan?
Many of our clients have been in business for a number of years. They often do the same thing over and over again with little change, but can’t figure out why they’re not doing better or sales are dropping. It isn’t the economy that’s to blame. (‘cause if it were, would you give it credit for increasing your sales too?) The biggest reason most company’s sales begin to flounder or peter out is that the company has not re-written or even updated its marketing plan. By doing so, you’ll be able to examine what’s working, what’s not, then learn and decide what you can do...
Read MoreWhat’s the difference between a Media Plan and a Marketing Plan?
Most companies and organizations make the mistake of thinking just because they’ve created a Media Plan that they’ve got a Marketing Plan. That’s a very false assumption. A media plan is a component of the Marketing Plan. It is designed to specify which media tools or outlets (e.g. Television -> Local ABC affiliate) is best to communicate to your target audience. A Marketing Plan is quite different. It’s purpose is to provide the strategy to selling your product or service to your customer. Moreover, it has several key components — one of which is the...
Read MoreFocusing and promoting what you do best
Most small business, even if they provide one core product or service, offer much more in additional benefits. However, most of us get lost in what we really make and do, because we’re over focused on meeting all the demands customers place on us. While this is a noble feat, you’ll go crazy trying to be all things to all customers. If you offer more than one product, first be sure to promote and establish your parent or corporate brand. We often advise our clients to choose one product or service they provide, and build their core brand from that first. Too many messages out there...
Read MoreYour Vision. Our Ideas. Great Results.
Welcome to Uy Creative’s Blog. Our specialty is helping the small and mid sized business owner grow their business through solid marketing strategies and tactics. While that sounds simple, it’s not. A good web site, brochure, trade show booth, commercial (well, you get the idea) must have a solid strategy behind it. In other words, it’s not all about pretty pictures and what you perceive as a brand. (My apologies to my Creative Team.) It’s about going back to the old fashion premise of having clear goals and objectives as part of your strategy first in order to...
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