Make Outsourcing a Positive Experience
Make outsourcing a positive experience for everyone involved – the customer, the company, and you. Outsourcing can take on multiple shapes. It can mean bringing in a temp for a short period of time. It can mean an on going relationship with a freelancer or virtual assistant. Or it can mean sending over flows of work out to a competitor. What ever form it takes there are a few key ways to make sure it is a positive and profitable solution. First, review all of the places that your business and the outsourced business will intersect. Record these and go over how these points of...
Read MoreWhat’s in a Sales Kit?
As your sales team reaches out to potential new clients, it is vital that they are armed with compelling materials that reinforce your unique value and benefits to customers. Following are the materials we recommend developing for the sales team. Custom letter of introduction targeted at specific industries This is often the first thing a potential new client will see. It is what prompts them to consider your company as a supplier. A well-written letter of introduction can help open doors for your sales team. Business Cards Business cards are one of the most basic yet essential tools to any...
Read MoreFocusing and promoting what you do best
Most small business, even if they provide one core product or service, offer much more in additional benefits. However, most of us get lost in what we really make and do, because we’re over focused on meeting all the demands customers place on us. While this is a noble feat, you’ll go crazy trying to be all things to all customers. If you offer more than one product, first be sure to promote and establish your parent or corporate brand. We often advise our clients to choose one product or service they provide, and build their core brand from that first. Too many messages out there...
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