When Does a Product Become a Brand?
When Does a Product Become a Brand? It becomes a brand the moment a consistent branding strategy is set in place and people begin to make the connections. A brand is not as elusive as you might think. A brand is a consistent message that is triggered in a consumer’s or client’s mind. Every time they see or hear x they think y. In a way it is basic Pavlovian Theory. Think of the most common examples: the golden arches — McDonalds. Mouse ears — Disney… the red dartboard—Target. The list goes on. The concept can be translated into a logo, a song, a saying...
Read MoreYour Vision. Our Ideas. Great Results.
Welcome to Uy Creative’s Blog. Our specialty is helping the small and mid sized business owner grow their business through solid marketing strategies and tactics. While that sounds simple, it’s not. A good web site, brochure, trade show booth, commercial (well, you get the idea) must have a solid strategy behind it. In other words, it’s not all about pretty pictures and what you perceive as a brand. (My apologies to my Creative Team.) It’s about going back to the old fashion premise of having clear goals and objectives as part of your strategy first in order to...
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