Are you communicating your Unique Value Proposition (UVP)?
The purpose of developing your message and leveraging your UVP is to explain to your customers how your unique products and services add value them. It is critical that it carefully defines: (1) Who you are (2) What you do, and most important (3) HOW you can help their business. The right messaging will drive business to your door (via the corresponding vehicle (i.e. from a search engine to your web site to an email lead)) for your sales team to...
Read MoreImportance of consistent collateral or use of your brand
Many small businesses make the mistake of letting other vendors (from the Yellow pages to Little League) layout their advertising or use their logo. The problem you get with this is that it’s often done wrong and your brand and its message fall flat. Moreover, you’ve just wasted you’re money trying to advertise or promote your business. A very simple cure to this is to have brand standards manual in place. For small businesses, this is often a 5-20 page document that explains how your brand is to be used. It dictates: 1. Short statement on who you are, what you do, your...
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