Get Employee Buy In for Your Marketing Campaigns or Loose Business
Employee buy in for your marketing campaign is essential. It doesn’t matter whether you have one employee or thousands. The following example will show you how quickly an employee can lose the sale for your company. After you apply the scenario to what you produce, sell or service take advantage of the four tips to engaging your employees. Create a holistic marketing strategy that works. Don’t be like the following…no sale… In the store you find a clerk and casually say “My computer is running slow is that something you guys can help me with?” The clerk looks wide eyed...
Read MoreWhen Does a Product Become a Brand?
When Does a Product Become a Brand? It becomes a brand the moment a consistent branding strategy is set in place and people begin to make the connections. A brand is not as elusive as you might think. A brand is a consistent message that is triggered in a consumer’s or client’s mind. Every time they see or hear x they think y. In a way it is basic Pavlovian Theory. Think of the most common examples: the golden arches — McDonalds. Mouse ears — Disney… the red dartboard—Target. The list goes on. The concept can be translated into a logo, a song, a saying...
Read MoreWhat’s in a Sales Kit?
As your sales team reaches out to potential new clients, it is vital that they are armed with compelling materials that reinforce your unique value and benefits to customers. Following are the materials we recommend developing for the sales team. Custom letter of introduction targeted at specific industries This is often the first thing a potential new client will see. It is what prompts them to consider your company as a supplier. A well-written letter of introduction can help open doors for your sales team. Business Cards Business cards are one of the most basic yet essential tools to any...
Read MoreImportance of consistent collateral or use of your brand
Many small businesses make the mistake of letting other vendors (from the Yellow pages to Little League) layout their advertising or use their logo. The problem you get with this is that it’s often done wrong and your brand and its message fall flat. Moreover, you’ve just wasted you’re money trying to advertise or promote your business. A very simple cure to this is to have brand standards manual in place. For small businesses, this is often a 5-20 page document that explains how your brand is to be used. It dictates: 1. Short statement on who you are, what you do, your...
Read MoreIs your team/choir singing the same tune?
Have you ever listened to your employees or coworkers at a casual gathering answer the question: What do you do? -OR- What does your company do? Similarly, have you ever asked your vendors or clients to describe who you are or what you do? If you’re hearing several different answers, you’ve got a messaging problem and it’s chipping away at your brand’s foundation. The best way in which to solve this, is to engage a proper study. The study is not generally costly and may take only a couple of weeks depending on how accessible your customers, employees, and vendors are. Using the...
Read More