What’s in a Sales Kit?
As your sales team reaches out to potential new clients, it is vital that they are armed with compelling materials that reinforce your unique value and benefits to customers. Following are the materials we recommend developing for the sales team. Custom letter of introduction targeted at specific industries This is often the first thing a potential new client will see. It is what prompts them to consider your company as a supplier. A well-written letter of introduction can help open doors for your sales team. Business Cards Business cards are one of the most basic yet essential tools to any...
Read MoreCustomer Databases – using, not abusing them
If you’ve been in business a number of years, you should have a database of your customers. In fact, you should have software that’s tracked all their purchases, contacts, and requests. Now, they may not be all your best customers, but it’s a list that can be used with other communication tools none-the-less. If you don’t have a list, you can purchase one or more. However, make sure you’ve done your homework or marketing plan first. When you do, you should have a full demographic and economic profile of your ideal target client. Then, you can go “happy hunting” or...
Read MoreWhat’s the difference between Organic SEO and just SEO?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on search engine results pages (SERPs) based on the content within your web site. Organic SEO includes: writing content relevant for readers, using keywords, page titles, page descriptions, and links – both back links from other sites and relevant directories. In easier to understand language, the best way to achieve good Search Engine Rankings: 1. Write good content – Don’t make your site a “corporate valentine” to yourself. Talk about what you know and how your...
Read MoreImportance of consistent collateral or use of your brand
Many small businesses make the mistake of letting other vendors (from the Yellow pages to Little League) layout their advertising or use their logo. The problem you get with this is that it’s often done wrong and your brand and its message fall flat. Moreover, you’ve just wasted you’re money trying to advertise or promote your business. A very simple cure to this is to have brand standards manual in place. For small businesses, this is often a 5-20 page document that explains how your brand is to be used. It dictates: 1. Short statement on who you are, what you do, your...
Read MoreFocusing and promoting what you do best
Most small business, even if they provide one core product or service, offer much more in additional benefits. However, most of us get lost in what we really make and do, because we’re over focused on meeting all the demands customers place on us. While this is a noble feat, you’ll go crazy trying to be all things to all customers. If you offer more than one product, first be sure to promote and establish your parent or corporate brand. We often advise our clients to choose one product or service they provide, and build their core brand from that first. Too many messages out there...
Read MoreYour Vision. Our Ideas. Great Results.
Welcome to Uy Creative’s Blog. Our specialty is helping the small and mid sized business owner grow their business through solid marketing strategies and tactics. While that sounds simple, it’s not. A good web site, brochure, trade show booth, commercial (well, you get the idea) must have a solid strategy behind it. In other words, it’s not all about pretty pictures and what you perceive as a brand. (My apologies to my Creative Team.) It’s about going back to the old fashion premise of having clear goals and objectives as part of your strategy first in order to...
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